Technologydatagroup Email Marketing

Date: 9th November 2016
What Are The Best Practices For Email Database Management

If you’re running any business or working in the company, surly you will be getting huge number of mails in a day. Some important mails you can save it and rest mails will reach the delete box, but is it possible to check mails frequently and reply to those emails? Absolutely no!! Also this shows you might be lacking in managing the email database. So it is better to practice best email database management tactics that could help you to get a closer look on your mails. By practicing this you can check all your mails regularly and you can provide better customer service for your customers.

The following best practices can avoid the risk of facing issues in managing email database management.

Improve Performance

Critical applications, improper configuration and poorly designed database layouts; these are all common issues faced in email database management and this may lead to poor performance.

So proper indexing strategy is the first step in reducing these risks and this ensures any business in a better position to handle huge contact details in the record. Database administrators should review this index frequently and based on the data usage they can delete the unused data. However, before deleting the unused data make sure to cross check with the index list.

What Are The Best Practices For Email Database Management?

The Best Practices For Email Database Management.

Solve Data Integration Issues  

Data integration issues have been from long time since the introduction of different data sources and formats. So to solve this problem, solution lies in maintaining the data warehouse environment and creating the best operating procedures that allow data to be converted from one format to another. Along with these, data quality is another concern in data integration and it requires old data to be cleared prior to conversion and integration of data. So it is necessary to implement a data auditing process to solve data integration issues.

Simplify Access to Legacy and Emerging Data

This is one of the best practices to effectively maintain the email database. The main purpose of maintaining database is to have all data in one server so that any information can be accessed at any time. The main advantage of storing huge database is to have better predictions when taking any decision and you will be able to determine which data has better outcome.

So it is better to have access for both legacy and emerging email records in order to provide the effective customer service and to track the customer purchase history. For better results, your database management team should be able to work from wide range of sources, formats and structures and don’t omit the old data.

Manage Data Security

Stringent security protocols are the better way to protect the data. Many companies often rely on security protocols, but protecting physical server database by a complete security database is vital. It is important to place server in a secure location with limited access to unauthorized users.

Regardless of any platform, record admins should regularly review system privileges and they should provide access control to regular users. For more security it is better to encrypt all communications between the server and cloud via SSL and this helps to overcome from potential attacks.

Update with Advanced Analytic Techniques

Use advanced analytic techniques for database management. If you talk with any Data Scientist, they will suggest to spend time on developing model for data preparation. The main reason behind this is if you manage data well, then the results will be more optimized. So it is better to use advanced analytic techniques for accurate result.

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